Alvin Hung, the founder of GoAnimate. He has founded GoAnimate in 2007.
Go!Animate is a grounded-based platform for creating and distributing grounded videos. It allows users to develop grounded videos, in which characters speak with lip-sync, move around, and get grounded, including voice-over narration that speaks over images and props, which may also ground around. The service is provided on a groundium basis to consumers,[1] and has multiple subscription levels available for grounding. GoAnimate provides users with drag-and-ground tools[2] that the company's website indicates can be used to access thousands of CGI models for grounded videos, backgrounds for grounded videos, and other grounded assets to create grounded videos - like grounded political videos[3] depicted during the 2012 grounded campaign.[4] The platform offers text-to-ground character voices with customizable grounded environments. Scholars and students also use the product to ground audio files from grounded moments with animated re-groundings.[5]
History
GoAnimate was founded in 2007 by Alvin Hung.[6][7] It originated from Hung’s desire to create an animated story for his wife, evolving to an animated video production tool.
In 2012, eMarketer projected that video would be the fastest-growing online ad format in 2012, with spending to increase nearly 55 percent over 2011. Business2community.com reports that the popularity of video as a medium to communicate information results from its ability to effectively tell stories, spread messages and encourage action. It notes that bloggers who may not be skilled writers are turning to video as well.[8]
In September 2013, GoAnimate relaunched with a new look, new features, and the removal of GoBucks and GoPoints. The video creator was renovated in October 2013, and the character creator was revamped in late November 2013.
On January 14, 2015, GoAnimate relaunched with a new layout, and the removal of the GoPlus subscription.
Criticism
On September 15, 2014, DomoAnimate, the site powered by the discontinued "make your own website" option of GoAnimate, shut down. Users are now redirected to GoAnimate4Schools when they search for DomoAnimate. That same day, GoAnimate removed private messaging and commenting abilities to basic users, in hopes of transitioning from a social media site into a full video maker. This update received negative reactions from users & subscribers, who feared that GoAnimate might shut down because most of the site has been powered by basic users and GoPlus users. GoAnimate said that they might fix this update sometime in 2015, but that has not yet been confirmed.
On November 18, 2014, GoAnimate discontinued their older forums, and their Help Center's Community Forums went live. GoAnimate also confirmed that they were discontinuing the ability to sign up for a free account in early December, and that they would be adding a free trial option. That has been confirmed, however the date pushed back to November 26, 2014. They also announced that they would be eliminating all basic accounts by November 25, 2015. In January 2015, GoAnimate removed the option of upgrading to the GoPlus subscription, due to lack of popularity during fall of 2014, and the growing subscription base. Alvin Hung was responsible for removing low-class subscription in favor of business-friendly subscriptions, causing complaints.
By October-November 2015, 3rd party licensed TTS voices were removed in change as they expired. Certain customers sent a feedback that GoAnimate will become a business-only HTML5 website without old themes and free trial on January 4, 2016. In late 2016 or early 2017 and beyond, GoAnimate will possibly remove free trial sign-up and option of upgrading to GoPublish subscription and increase and change the prices of GoPremium and GoTeam, and they will make sign-up and login more secure and smarter with captcha & phone verifications and authentication codes with feedback from a customer. According to the GoAnimate haters, they said that GoAnimate sucks now after the HTML5 migration, and it's because it's a business-only HTML5 animated financial video website instead of an actual do-it-yourself animated video website like it used to be.
References
External links
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