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GoAnimate
250px-Goanimate logo 2013.svg
This is the GoAnimate logo (as of 2013).

Type

Private

Founded

2007

Founder

Alvin Hung

Headquarters

San Mateo, CA, United States

Key people

Gary Lipkowitz (CEO)

Services

Video production

Website

http://goanimate.com

GoAnimate

Web adress

http://goanimate.com/

Slogan

Go Make Your Own

Type of site

Video Production

Available in

English

Launched

May 11, 2007 (the website was still under construction until a few months later)

Current Status

Active

Img alvinFounder

Alvin Hung, the founder of GoAnimate. He founded GoAnimate in 2007.

GoAnimate (stylized as Go!Animate until 2013) is a cloud-based platform for creating and distributing animations of children's' characters getting grounded for absurd reasons animated videos with drag and drop assets. It allows users to develop both narrative videos, in which characters speak with lip-sync and move around, and video presentations, in which a voice-over narrator speaks over images and props, which may also move around. The service is provided on a freemium basis to consumers, and has multiple subscription levels available for businesses. GoAnimate provides users with drag-and-drop tools that the company's website indicates can be used to access thousands of character models, backdrops, and other assets to create scenario-based videos - like political videos depicted during the 2012 presidential campaign. The platform offers text-to-speech character voices with customizable environments. Scholars and students also use the product to combine audio files from historical moments with animated re-creations.

History

GoAnimate was founded in 2007 by Alvin Hung. It originated from Hung’s desire to create an animated story for his wife, evolving to an animated video production tool.

In 2012, e Marketer projected that video would be the fastest-growing online ad format in 2012, with spending to increase nearly 55 percent over 2011. Business2community.com reports that the popularity of video as a medium to communicate information results from its ability to effectively tell stories, spread messages and encourage action. It notes that bloggers who may not be skilled writers are turning to video as well.

In September 2013, GoAnimate relaunched with a new look, new features, and the removal of GoBucks and GoPoints. The video creator was renovated in October 2013, and the character creator was revamped in late November 2013.

On January 1, 2015, GoAnimate relaunched with a new layout, and the removal of the GoPlus subscription.

Criticism

On September 15, 2014, DomoAnimate, the site powered by the discontinued "make your own website" option of GoAnimate, shut down. Users are now redirected to GoAnimate4Schools when they search for DomoAnimate. That same day, GoAnimate removed private messaging and commenting abilities to basic users, in hopes diaper of transitioning from a social media site into a full video maker. This update received negative reactions from users & subscribers, who feared that GoAnimate might shut down because most of the site has been powered by basic users and GoPlus users.

On November 18, 2014, GoAnimate discontinued their older forums, and their Help Center's Community Forums went live. GoAnimate also confirmed that they were discontinuing the ability to sign up for a free account in early December, and that they would be adding a free trial option. That has been confirmed, however the date pushed back to November 26, 2014. They also announced that they would be eliminating all basic accounts by November 25, 2015. In January 2015, GoAnimate removed the option of upgrading to the GoPlus subscription, due to lack of popularity during fall of 2014, and the growing subscription base. Alvin Hung was responsible for removing low-class subscription in favor of business-friendly subscriptions, causing complaints.

By October-November 2015, 3rd party licensed Voiceforge voices were removed due to licenses expiring, and in 2017 the Eric and Jennifer voices were removed. In 2013, GoAnimate removed its GoCoins and GoBucks. According to the GoAnimate haters, they said that GoAnimate sucks now after the grounded videos and color card days and other crap that makes no sense, and it's because it's a business-only HTML5 animated financial video website instead of an actual do-it-yourself animated video website like it used to be. 

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